The Unicorn Trajectory is
THE operating system for scale-up,
global expansion and rapid monetization for post-revenue startups.
The Unicorn Trajectory is THE operating system for scale-up,global expansion + rapid monetization for the sustainable startup community.
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Skye Nguyen works with a selected group of post-revenue Pre-Series A and Series A/B startups with a clear ambition to embark on their Unicorn Trajectory, transforming them into fast-growing, profitable and global venture-scale companies.
Working on a 6-month Growth & Expansion Strategy Blueprint, Skye assesses the company deeply, reimagines the commercial strategy, and transforms the journey from grow-at-all-costs to one that defies conventions by being profitable, fast-growing and sustainable for the Founders, Investors, and team; making the startup highly sought-after for investments or acquisition-ready.
The Unicorn Trajectory™ Growth & Expansion Strategy Blueprint is an intense 6-month process, where Skye personally assesses the current business model, market opportunities, product, commercial strategy, team, and the company’s capabilities; while aligning and reiterating all current strategy, product suite, and organizational structure.
She works exclusively with the Founders on a Strategy Alignment Process to extend their vision and higher purpose, solidifying long-term strategic, financial and team goals.
With these goals in mind, she executes a Validation Process, where the ideas and desired outcomes are tested – through a soft launch of product iteration or market expansion – and then refined.
Skye then completes a Category Design assignment which articulates the market positioning and prepares the company for launches, strategic communications and fundraising.
Finally, she prepares The Unicorn Trajectory™ Growth & Expansion Strategy Blueprint, which is a profit-first, tangible growth strategy document ready for implementation by the Founders and team.
*Investment: $300,000 plus equity agreement.
The Unicorn Trajectory™ Strategy Blueprint Modules
strategic alignment
Skye works with the Founders to extend their vision and direction towards solving an infrastructure gap that represents large(r) market opportunities.
Create strategic and actionable long-term objectives and goals for the company.
Growth strategy formation
Skye works with the Founders and the core team to develop comprehensive growth and commercial strategy aligned with vision, objectives, goals and exit plan.
Create strategic action plans to drive profitability, sustainable growth, visibility and increase market share.
STrategic expansion
Skye works with the Founders to focus the company’s efforts on selected markets with high potential and favourable market conditions.
Minimize the distraction of unprofitable and operationally complex markets.
Strategic positioning
Develop the strategic narrative and communication plan to position the company as the market leader in its category.
Enhance brand visibility and reputation in preparation for launches, fundraising and acquisition.
Anticipate and migigate potential reputation risks.
Category design & Product roadmap
Skye works with the Founders to create high-level roadmaps for tech and non-tech products.
Skye works with the product team to apply human-centric design principles to product development to deliver unmatched values for the target consumer group.
GROWTH Strategy execution
Create roadmaps that outline the execution of growth strategies.
Oversee the implementation on a high level and advise the Founders on holding the management team accountable for results.
Advise on strategy and action plan iterations based on market dynamics and real-time feedback.
FOUNDERs Advisory & Coaching
Skye provides mentorship and coaching to Founders to enhance their strategic business, communications, leadership and decision-making capabilities.
Recommende resources.
“Skye and I worked together on “franchising” the Go-Food delivery platform, as part of GoJek’s $500 million global expansion. Skye has great skills in managing communications and collaborates with compassion in a highly multi-cultural, hyper-growth environment. Skye was critical to the successful international launch of the Go-Food service.”
Mas Imam Aulia (Aun) Azmi, International Expansion, GOJEK
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“Skye is a growth and scale up hacker with deep empathy and understanding of others. She puts what matters most in a “business first and foremost” way and has been a critical player in the successful makeup of our company.”
Jamil Shinawi, Co-Founder and MD, AHOY
